Throughout the campaign, we have attempted to maintain a clear theme through several different factors. First of all, I feel that the colour scheme we have used throughout helps to make the three media products clearly related to the same artist and idea. Within the digipack and the website, there is a black and white theme, which uses similar photographs from the same locations and images of the band. The splattered paint is a feature that can be seen in both, along with the smiley logo that is apparent in most of Blink-182's products. We wanted to make sure the two were similar enough that they would have a clear link, as is seen on the current Blink-182 website where the album cover is used as the website background and clearly advertised throughout the site. We have included the single cover in the website to further advertise the band's music and the new music video we created. The video is clearly linked to these two media products in a way that the theme is kept looking moody and grunge like throughout, the tones and colours included in the video are muted in a way that keeps in line with the tone of the entire song.
The three are interrelated in a way that they all incorporate clear reference to the band. As stated before the use of the same themes and logos throughout shows they are linked to the same band and by incorporating pictures of our "band members" from the video into the digipack and website, the viewer can make an obvious connection to what they have seen in the video and what is present in the digipack and website.
I feel they target the audience quite well through the use of suburban, familiar locations that could be related to by teens and young adults. The use of teen actors would also help to make our target audience feel like they can relate to the song, the band and the subject matter, which targets the issue of teen angst/depression and homelessness.
Existing digipack and webpage:
These media products help to sell the artist in many ways. As is typical of the genre conventions of pop-punk, the band are very rarely seen on the front cover of the album. This is seen here, with Fall Out Boy's album From Under The Cork Tree and also with all of Blink-182's albums. They are, however, featured on the website. I feel this is done so that a relationship between the consumer and the music is established initially through the album, and then when this is done, the consumer will continue on to find out more about the band and their background, therefore wanting to know what they look like. We can also see links to things aimed at the fan base such as message boards and merchandise. We also see a "tour" tab, which would be another way to sell the band and their music. We have mirrored many of these features in our own media products. We have avoided putting images of the band on the front cover of the digipack to fit with genre conventions, however we have put images of them on the inside cover, as is seen similarly in the Blink-182 album Take Off Your Pants and Jacket. Our website also has the generic conventions of a band website, including tabs for tour dates, photos and information on each band member.
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