Reflective Evaluation Question Two Ewan Moore

How Effective is the Combination of Your Main Product and Ancillary Texts?


Throughout our project one of our main goals has been to try and maintain a visual link across our webpage, digipak and video. As the above images depict, I would say that we have been fairly successful in this. Both the digipak and webpage are both linked visually through the iconic Blink 182 logo which has been their staple since 2003. They are also linked through the style of font, and black and white street photography that Sarah took. The webpage and digipak both have a very limited colour pallet, being almost entirely black and white to try and capture moodiness and angst. However, using simple black and white for our video would have looked plain and dull, so instead we simply adjusted the lighting and used iMovie effects to darken the tone even further. To this end, we were pleased in the way that all three aspects of the project have a dark tone that implies the mature and dark subject matter of the song. In short, it all looks and feels like Blink 182 and that should apply to all the right people (namely, Blink fans young and old).

Existing Digipaks and Webpages

Above is an image from Blink's most recent video, which shows a dark and moody looking lighting effect. Also on display is the Blink webpage and the Boxcar Racer digipak. These things appeal to their audience by being simple yet stylish and accessible. This mirrors what we have done, not making things to complicated and having it all as stripped back as possible while still looking stylish, iconic and onbviously Blink 182.