Reflective Evaluation Sarah Carter

Question 3: What have you learned from your audience feedback?

We screened our finished music video to our class peers in order to get clear and honest feedback from them and hopeful gain an insight into the positive and negatives features of our video. We gave each media group an audience feedback sheet and asked them to fill it in truthfully after they had seen the entire video. Unfortunately, the video we showed them was the compressed version uploaded to the blog, so it had to be taken into consideration the fact that the quality (especially with regards to lighting) was not a factor in the video itself, just the compressed file.
The feedback we received gave us both many good points to consider, but also some negatives that could have been addressed. There was a unanimous opinion throughout the feedback that said the performance was the strongest part of the video, which we were pleased with as we agreed that the performance was particularly effective. It was rated suitable/professional in all cases, which was good and it was found that there was generally no problems found with the lip-synching or timing of the instruments. The drumming was found to be particularly enjoyable.
The issues raised were mainly to do with narrative. Some found it confusing whereas others thought it was simply "boring", which we thought was pretty harsh as no reason was given as to why or what could be improved. Nevertheless, we take the opinion into consideration as more than one group found the narrative to be the main area for improvement. We find that the confusion found within the narrative where it is said the audience "did not understand the ending" could have been made worse by the bad quality, which made the last few scenes (which were set at night, in the dark) difficult to decipher.
It was noted that the shots varied in quality throughout the video. We felt that this was once again an issue raised by the quality of the video we showed to the audience, as when played in full quality, there is no significant variation in quality of video.
We thought that perhaps the narrative problems could have been solved with a more developed storyline, however the time frame we had to think of an idea, storyboard and film it, this was the best result we could have come up with and I think that generally it is successful in portraying the general idea of homelessness and isolation. Obviously, audience opinions are subjective and is probably why there are very few areas where all 5 feedback sheets are in agreement.