Website Analysis and Research 1: New Found Glory

To help us in designing our own web page, we have been looking at web pages for other bands of the pop punk genre, seeing how they match up. 

 

Images and Logo: The webpage uses the bands current logo, as you would expect. A web page serves to sell the band in an up to date, almost to the minute way. The background is made up of the image from their recent single, which serves the same purpose as the logo. The icons next to each news article are animated, which adds extra flare to the page.

Genre: The use of a colourful pallete (at least for the background) is a typical convention of Pop Punk design. The over the top use of exclamation marks is also a factor that we see a lot in Pop Punk: Everything being a bit more over the top and extreme than it is in the real world.

New Technology and Links: As you'd expect from any webpage, it's riddled with links to other places for our attention defecit generation. There's links to Facebook, Myspace, youtube and iTunes in the top right corner, and on the right a link to buy the new single and just below that, although not pictured, are tour dates and a link to buy tickets.

Colours and Style: As stated, the colour pallet is a vivid, varied one. At least, this is the case for the background, whereas the foreground is mostly white and black. I can only assume this is because text would have been nigh on impossible to read over the background images, so this was obviously substance over style.

Written Content: The written content boasts an informal style. Graphologically, the repeated use of exclamation marks is a good example of their attempt to fit in with the conventions of the pop punk genre.

Font and Layout: The font is a fairly standard one throughout. Again, I would say that this is for practical reasons, and really, after a year of playing with different fonts when Word came out, everyone got bored and went back to readable fonts instead of ten foot green hedge type letters.

Target Audience: When considering everything I've said above, the target audience is naturally, youngsters of about 15 to 20. That at least, would be the regular clientèle. Occasionally a mum or dad might have to come on and buy a ticket or CD for their kid, which is why it's so simple to navigate, for the less internet savvy.