The Pipettes - School Uniform
This video for a song by the Pipettes shows a mix of both performance and narrative, which makes for an interesting music video. The narrative is very strong and fits with the lyrics and theme of the song. The lyrics help to assist in the creation of a good narrative that keeps the audience engaged and entertained. There is no element of conceptual in this video, which is probably appropriate given the theme. The visuals and mise-en-scene are very well thought out and fit with the song itself. They have paid very close attention to detail when picking out costumes and location.
The main strengths of this video include the narrative and varied use of camera shots, which hand-in-hand make for a very interesting video. The shots are steady, well planned out and framed and include a wide range of shot types from close-ups to long shots and similarly there are varied angles too. The continuity is perfect throughout.
There are few weaknesses in this video, however I suppose it is arguable on occasions that the acting could be taken a little more seriously, however within the context of the song and the video, it is not entirely necessary for the actors to be completely serious.
It meets the conventions of the genre and the artist as it is very girly, pop, upbeat video. The bright colours and mise-en-scene included are very much suited to the genre and the artist themselves.
Overall, I would give this music video a full 40/40 as it is pretty much flawless. They have clearly taken a lot of time and effort in the making of this video, throughout not only filming and editing, but also their research and planning stages.
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